Scan Rate Issue at W.M. Morrison Essay Example | Topics and Well Written Essays - 2500 words

Scan Rate Issue at W.M. Morrison - Essay Exampleced inventory management procedure and adoption of online business process are the examples of customer centric business appendage strategies of Morrisons. However, the organization is facing critical issues in the scanning process of the consumed items. pertinacious scanning time in the supermarket chains of Morrisons is forcing the customers to wait for so long in queue. It is quite general that all(prenominal) and every individual can lounge about harassed due to these issues (Slack, Chambers and Johnston, 2010, p.34). These specific issues are forcing the existing customers of Morrison to switch over to another brand as the organization is finding it difficult to diddle the satisfaction level of the target customers. It is true that the organization has implemented online order processing, order delivering and online payment process. But, inadequate function management processes affected the business motion and customer serv ice of the organization. Several leading organizations inside the patience are implementing advanced technological processes and tools in order to enhance several business operation activities. It is important for the organizations to capitalize on the potential business opportunities to sustain in this competitive business environment. Organizations within the UK supermarket retail chain industry are hard to focus on the recent market trend and demand of the target customers. It is quite difficult for an organization to survive in this competitive industry without having deft and experienced workforce, and lastly automotive business operation process. Operation management has become highly challenging for all the organizations within this competitive retail industry as the nature of the industry is becoming highly saturated and competitive. Skills and efficiency of... It is clear from above discussion that being one of the leading organization within the UK supermarket retail c hain industry, Morrisons failed to improve its efficiency in the scan rate process. It is highly important for an organization within this particular industry to ensure efficacious business operation management process in order to provide effective customer service. Now-a-days, people always prefer online consumption facility in daily busy schedule in order to discredit the consumption time in cost. Several potential competitors of Morrison adopted and implemented online business operation start5egy according to the growing market demand and needs of target customers. In addition to this, the organization did not understand the real reason behind the high scan rate. Inadequate strategy development process and lack of effective training for employees affected the entire workplace performance. The organization tried several things to reduce the high scan rate that frustrates the customers to wait for a longer time in a queue. The operation management of the organization increased th e target for each and every executive in cash department.